ATLAS Wear™ Fashion Startup
Startup Fashion Brand Specializing in Sweatshirts, T-Shirts, Embroidered Hats
Fashion Design, Graphic Design, Video Editing, Entrepreneurship, Merchandising, Marketing, Branding, Startup, Direct-to-Garment Printing, Embroidery, Web Maintentance, Customer Service, Influencer Reltationships
Allon lead the design, development, operations, and advertising of clothing brand ATLAS Wear™ with a partner handling social media presence. Allon directed the development of the user retail experience, optimized the website design for mobile and desktop platforms, and maintained the store functionality, supply chain, branding, and marketing copy.
10% of every purchase gets donated to a non-profit organization a given customer chooses upon checkout. The brand's mission is: "to sell amazing clothing that people can love and support while influencing positive change in the world with every purchase"
As of 6/28/20 ATLAS Wear™ partnered with 5+ influencers for endorsements to reach 3M+ people on Instagram and Tik Tok in terms of marketing.
Instagram: @atlaswear_ (~7,000 followers). Mockups, video content, and website screenshots can be found below.
Checkout Page
Grid of Items
Homepage
Generated Mockup
